1. The Design congruence Just like wind sets the boat sailing towards a smooth ride, a product design in true congruence with a sound use in afterlife is the key to achieving circularity. A cradle to cradle and multi-disciplinary approach within the design teams is important. Given the fact that, in circular economy, the aim is to reuse products at their highest value, the design strategies should not just have focus on the physical aspects of a product. It should also be designed keeping in mind the user behavior and resource loops. User behavior should be supplemented with deep dive studies to make the product reach its right destination at the end of life. Short of reuse choices, typical user behavior to dispose of the product is abundant in a linear economy but this can be arrested using smart choices through modular design and economic instruments. Additionally, slowing the resource loop and closing the resource loop in equal measures at the design stage itself ensures the d